Developing Your Brand Voice as a Coach to Attract Your Perfect Clients - Bridget Rooth
A practical, fun, interactive workshop to reveal your voice and messaging style
Does the prospect of ‘finding your voice’ scare you? Do you feel you don’t even have a message to share, let alone a brand?
Fear no more – this workshop is designed to support you as you listen to and invite into use the voice inside you. Through a series of practical exercises, fun games and breakout groups you’ll finish the workshop with a clear view of:
Why you need to give that voice the stage,
How you’ll use it to attract clients, and
How your messaging style is already innate in you.
This 90-minute workshop is aimed at helping (new) coaches find their voice and messaging style to ensure they attract clients in an authentic and rewarding way.
Key Takeaways
Your backstory and life experiences shape your unique brand voice
Identify elements from your past that can benefit your ideal clients
Create a cohesive brand story and online presence that resonates with your perfect clients
Use descriptive language and visuals that allow clients to connect with your values and offerings
Topics
Defining Your Brand Voice
A brand voice is an authentic representation of what you offer
It stems from your values, mission, and the unique perspective you bring
Envisioning your "coaching room" can help crystallize the vibe you want to create
Identifying Your Perfect Client
Consider who is and isn't an ideal fit for your coaching style
Clients are drawn to coaches whose values and experiences resonate with them
Reflect on your backstory for strengths that can serve specific client needs
Translating Your Brand into an Online Presence
Your website allows you to fully express your brand in your own voice
Use descriptive writing, visuals, and personal stories to connect with ideal clients
Share feedback from past clients to illustrate your value and approach
Embodying Your Brand Through Metaphor
Envisioning yourself as a particular tree can symbolize your brand essence
Tree attributes represent qualities like strength, flexibility, welcoming nature
This metaphorical exploration deepens brand authenticity
Next Steps
Refine your brand story highlighting experiences that benefit your perfect clients
Craft a compelling "About" page conveying your unique value proposition
Continually evolve your online presence to attract and resonate with ideal clients
Bio
Once an interpreter, translator and English editor with an international career in Asia & South America, Bridget Rooth did a career pivot in her early fifties to establish a Yoga & Breathwork Retreat business from her home-by-the-sea in England.
The language and online skills she developed running her first business became the engine that drove the second business to success. From a standing start, in a home country where she had zero network, Bridget built a presence using her writing, artwork & photography to attract clients who resonated with her voice and style.
Now the language lover and trainer in her are uniting in this workshop to help other coaches unearth a voice and style that is authentic to their new coaching mission.